Case in point: "...if one thinks of the microwave; when that was initially marketed it was as a brown or black, it was basically aimed at men and it failed dismally. And then it was converted to a white good and aimed at women, and that obviously mapped on to all sorts of gender divisions of labour within the kitchen and so on, and it's a success. ..."
I think this means we are finally giving marketers, advertisers and everyone else permission to stop being so darned P.C. and start calling it like it is.