This new study from Pete Blackshaw and Mac Kalehoff over at Nielsen Buzzmetrics would suggest not. They've charted popular associations with advertising, mapping them on what looks like a dartboard, Guess what's right near the bull's eye? "False" and "misleading." Writes Mr. Blackshaw on his blog: :"In this case, the terms 'false,' 'deceptive' and 'misleading' -- all highly associated with conversation related to advertising -- are quite instructive. They appear to reflect overt skepticism around advertising, and the data may well give pause for marketers to rethink the role of trust and authenticity -- even transparency -- in advertising."