Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Study: Teens Are Self-Centered!

By Published on .

Futurelab's Marketing and Strategy Innovation Blog turns up a report in New Scientist about the neuroscientists studying the brains of the teenager. As Futurelab's Roger Dooley writes in the post, "These conclusions won't be a surprise either to parents or to marketers already selling to teens, but it's interesting to get a better understanding of the underlying neuroscience. The work suggests that marketing pitches based on comparative data or other information that requires cognitive processing are less likely to work with teens even if they test well with adults."

One of those not-so-startling conclusions? "Teenagers are less able to understand the consequences of their actions." Still, the post and the article are both worth the read.
Most Popular