Super Bowl Fallout: Snickers in Hot Water

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Looks like at least one major marketer will be suffering a Super Bowl hangover well beyond yesterday. Mars' spot for Snickers has been condemned by Human Rights Campaign, GLAAD and the Matthew Shepard foundation for depicting homophobia and violence toward gays.

AmericaBlog has a handy summary or some of the outrage.

Writing for, though, Cyd Zeigler says the outrage is a bit much.

Either way, Mars seemed prepared to stand its ground. In a statement to The New York Times, a spokeswoman said: "Feedback from our target consumers has been positive, and many media and Web site commentators on this year's Super Bowl lineup ranked the commercial among this year's best. ... We know that humor is highly subjective and we understand that some consumers have found the commercial offensive."

Yet the company pulled the site down.

"We do not plan to continue the ad on television or on our Web site," the spokeswoman told the Times.

Here's an interesting question: Had the gay groups not protested loudest and first, would right-wing groups have made the case that the ad supported a pro-gay message?