Expect to see someone going up against Subway's Jarrett a la the Mac vs. PC TV ads.
Quiznos is asking consumers to create their own Quiznos vs. Subway ads
and post them on YouTube competitor IFilm in exchange for the usual promise of 5 million hits of fame, cash, prizes, etc.
I realize this is a cheap way to find brand fans and hidden talent, but I think the consumer-generated ad contests are going to get real old before the mother of them all --
the Yahoo! and Doritos Superbowl ad contest
-- even gets going.
Brooke Capps is a content consultant for Internet Week. Previously an agency reporter for Advertising Age and a global communications executive for agencies such as Euro RSCG (now Havas) and UM, Brooke hung out her own shingle in 2010. Since then she’s directed content and strategy for clients such as Cornell University, The Christopher and Dana Reeve Foundation and ?WhatIf! Innovation Partners, among others. This fall, in her capacity as Associate Adjunct Professor at NYU’s Wagner School for Public Service, Brooke will begin building a writing center to promote excellence in public policy communications. Brooke recently received an MA in Media Studies from the New School for Public Engagement.