Expect to see someone going up against Subway's Jarrett a la the Mac vs. PC TV ads. Quiznos is asking consumers to create their own Quiznos vs. Subway ads
and post them on YouTube competitor IFilm in exchange for the usual promise of 5 million hits of fame, cash, prizes, etc.
I realize this is a cheap way to find brand fans and hidden talent, but I think the consumer-generated ad contests are going to get real old before the mother of them all -- the Yahoo! and Doritos Superbowl ad contest
-- even gets going.