Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Swimming Over Manhattan

Global Warming Makes Anything Possible

By Published on .

Who needs a nausea-inducing helicopter tour over Manhattan -- or one of those cheesy IMAX experiences -- when you can just wait a couple million years until the whole island is little more than a reef in a tropical paradise. According to Neatorama, this ad is from Ogilvy, Mumbai, and is part of an HSBC effort to raise awareness about global warming. It's a neat visual, but somehow even if this bleak portrait of the future comes to pass I don't think the water's going to be quite so clear. And it will probably be swarming with goonches. Besides, I think we can all agree banks should be worrying more about banking right now and letting the scientists deal with the global warming.
Most Popular