We'll definitely be seeing more of T-Mobile's persistently pink-clad pitch woman, even though she's made her mark bashing the iPhone and AT&T, one of the phone's carriers -- and T-Mobile's possible new parent. But now that the acquisition news is out, maybe she'll change her tune.
After AT&T announced its intent to acquire the No. 4 wireless carrier for $39 billion this week, a T-Mobile spokesman said: Bid or not, the actress featured in recent ads isn't going anywhere, at least not until government regulators green-light the deal.
"The ads continue to evolve as planned," T-Mobile spokesman Reid Walker told Ad Age via email. Publicis is T-Mobile's agency.
"Until the deal is completed, which could take up to a year, we are operating as usual -- an independent company and our marketing strategy remains in place. I can't speculate about what will occur following the proposed acquisition."
It should be pointed out that she doesn't always poke fun at the iPhone guy in her characteristic "Mac vs. PC" fashion. After all, one of the most recent ads from T-Mobile finds the girl shilling the new Galaxy S and its pre-loaded copy of "Inception," but with nary a mention of iPhone. Not to say the Galaxy S spot was a kow-tow to AT&T; it did, in fact, come out before the bid announcement, Mr. Walker said.
"Our last ad showed her focusing specifically on one of our new products with no reference to iPhone," he said. "We'll continue to address customer pain points, and feature the benefits of our devices."
Now that AT&T could soon be family, will she ever go back to mocking the iPhone guy with the AT&T dude hanging on his back. What do you think: Will we see more AT&T attacks from T-Mobile? Or, has the deal shifted the campaign's focus?
Federal Communications Commission and Justice Department approval or not, we're betting that $39 billion is enough to stamp out the iPhone/AT&T attack ads. Meaning, the bid alone could have meant one ad war won.