Just months after offending the offline world with their resurrection of Orville Redenbacher, Crispin Porter & Bogusky has pissed off some key members of the blogosphere with a new campaign
for search engine Ask.com.
One execution in particular, a billboard that reads "The Unabomer Hates the Algorithm" has been especially galling to Duncan Riley over at the hugely influential Techcrunch
He writes: "What in the world is Ask thinking? What sort of warped company uses the name of a terrorist in an effort to increase market share for a search engine?"
I'd take care when opening letters at Crispin these days.
Here's another Techcrunch post
on the campaign's effectiveness. And another savaging here