Better yet, it offers good value. A couple of the items actually offer multiple tips. No. 1, for example, from ZoomInfo's Kari Hanson, bans the following from your vocabulary:
- Sorry, we're only briefing top tier media on this news. Don't want to brief them? Don't pitch them in the first place.
- We'll give you a local exclusive on this. The WSJ is doing a piece, but we don't view you as competitive. There are ways to discuss this scenario. This is not one of them.
- Since you didn't cover us after our last meeting, you really owe us a story. They do not owe you anything.
- I saw an interesting piece on CNET and thought you'd be interested in doing a similar story. There are exceptions to every rule, but the CNET story's old news. You better have a great angle to suggest an editor revisit the topic.
- No executive is available to talk about this. But it's big news, trust me. You are the weakest link. Goodbye.