Sweet, though, seems to make two mistakes in his column.
First, he argues that Romo could get another publicity jolt after Thursday night's game against the Packers. Sure he would. If anyone in the country would actually see the game. But thanks to the boneheads who run the NFL Network and cable operators, next to no one will see the most important NFC matchup of the season thus far. Sweet acknowledges that the audience will be limited. But limited isn't quite the word. Less than a third of the country will see it.
Second, he neglects to mention Peyton Manning, the Colts quarterback who currently stars in approximately 98% of all commercials running during football season. Heck, I half expect Manning to start doing spots for Kay Jewelers.