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Trojan Has a Stimulus Package for You

Riding Out the Hard Times

By Published on .

Advertising Age Embedded Player
Condom marketer Trojan is doing its part to help the nation cope with the recession, and not just by reminding you to cover up so you won't have to fund yet another college tuition. A new commercial breaking this week introduces Trojan's version of a stimulus package: a pleasure pack of condoms. The 15-second spot was created by Trojan's ad agency, Kaplan Thaler Group. Says the voiceover: "Because we believe we should ride out these hard times together."

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