Sure, the Oscar Mayer Wienermobile gets a lot of attention when it enters a city, but the latest in rolling branded content will almost by definition generate more buzz than that or the late Charmin Pottypalooza.
The Trojan Good Vibrations truck hits New York July 28-30, aiming to capitalize, as Church & Dwight Co.'s PR firm Edelman puts it, on the city's "food truck craze." Just to be clear, Trojan will not exactly be selling vibrators out the back of the truck, but they will have iPads available for people to purchase them online after taking quizzes.
During each stop in the city, the first five "pleasure seekers" to check in via Facebook Places will win one of three Trojan vibrating products, including the brand-spanking-new Twister, which won't be available in stores nationally until early next year. Sexual health educator Logan Levkoff will also be conducting interviews with "prominent sexual health and relationship personalities" to be aired on the "Good Vibes LIVE!" webcast.
Something like this wouldn't be complete without fun facts, and Trojan has plenty. It turns out that 53% of women and 45% of men aged 18 to 60 have used a vibrator during a sexual interaction at least once, according to the Center for Sexual Health Promotion at Indiana University. Of the women who've used them, 80% have done so with their partner. So this is a social activity, after all. And 90% of the vibe users said it enhanced their relationships.
Hoosier sex research also uncovered that 45% of men have "incorporated a vibrator into sexual activities during their lives," and that there's no statistical difference between rates of vibrator use among men identifying as heterosexual vs. those who said they're gay or bisexual.