The YouTube clip will give you all the live action necessary to understand this advertising-potential laden medium. Otherwise, we're thinking that street-side promotions are about to take on a whole new light. You want in? The press release reports: "These first-generation jackets are ready for commercialization by companies partnering with Philips Research, particularly those in the promotional industry looking for a new, high-impact medium. Interested parties could use the technology to transform their event and enhance their visitors' experiences."