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Unsolicited Advice for Jack Daniels

By Published on .

As the No. 1 consumer of Jack Daniels in the Ad Age office, I don't have to be convinced to drink the stuff. But, apparently some folks do. Some would rather betray their country and drink Scotch! Others are from Kentucky and would rather drink bourbon. AgencySpy has a marketing suggestion to boost Jack's market share (and possibly switch over those Scotch swillers who drink it only because it's cool). I don't know that the folks at Lynchburg want to embrace trailer-trash as a branding message, but the visual has me sold.
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