Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

USPS Employees Embracing the Brand Image

Turning Negative PR Into an Asset

By Published on .

So I'm standing on the corner of 45th and Lexington. Next to me is a postal worker with his little wagon full of mail. A car service Lincoln pulls up close to the curb ... a little too close for the postal worker, who says, "You trying to fuckin run me over?" Then he rams his little mail wagon into the car. Two other postal workers happen to be on the corner as well (this is right across from the big Grand Central post office) and one of them says to the guy, "Go postal on him, man. Go postal on him." That's right, my Newmanesque friends, fight the power.
Most Popular