Here's one for the annals of marketer stupidity.
As BoingBoing points out today (after noticing it on Tetherd Cow Ahead), Kraft's Vegemite site has perhaps one of the most backward privacy policies known to man and marketer. It forbids anyone from linking to it.
Yes, you read that right -- you might actually like Vegemite, you might appreciate the recipes on its site, you might find useful the "Kids Corner" section where it offers up Vegemite-themed classroom activities for grade-school teachers -- but don't even think about giving any link love. With links being an integral piece of a search strategy, perhaps that's why Vegemite's own site wallows in the bottom half of a Google search, below videos and shopping links. (Sneaking on the first page of search results for the brand? The BoingBoing post that highlights the ridiculous linking policy, which shows just how beneficial a smart linking policy can be for SEO.)
By contrast, Unilever's Marmite has no problem with anyone linking to its site. Maybe Kraft is just trying to keep a lid on this thing, and keep the evil of Vegemite from infesting countries where it's not currently in use.
~ ~ ~
Contributing: Jack Neff