Vegemite's Ass-Backward Web Philosophy: Don't Link to Us

What Was It Thinking With This Privacy Policy?

By Published on .

Here's one for the annals of marketer stupidity.

As BoingBoing points out today (after noticing it on Tetherd Cow Ahead), Kraft's Vegemite site has perhaps one of the most backward privacy policies known to man and marketer. It forbids anyone from linking to it.

Yes, you read that right -- you might actually like Vegemite, you might appreciate the recipes on its site, you might find useful the "Kids Corner" section where it offers up Vegemite-themed classroom activities for grade-school teachers -- but don't even think about giving any link love. With links being an integral piece of a search strategy, perhaps that's why Vegemite's own site wallows in the bottom half of a Google search, below videos and shopping links. (Sneaking on the first page of search results for the brand? The BoingBoing post that highlights the ridiculous linking policy, which shows just how beneficial a smart linking policy can be for SEO.)

According to the charge on its privacy policy, "no part of this Site may be reproduced on any other internet site, and you are not authorised to redistribute or sell the material or to reverse engineer, disassemble, or otherwise convert it to any other form that people can use. You are also prohibited from linking the Site to another website in any way whatsoever."

By contrast, Unilever's Marmite has no problem with anyone linking to its site. Maybe Kraft is just trying to keep a lid on this thing, and keep the evil of Vegemite from infesting countries where it's not currently in use.

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Contributing: Jack Neff

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