Verklin Does the Blog Book Circuit

Podcast Interview on 'The Glenn and Helen Show'

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You'd expect a website like Ad Age to conduct an interview with David Verklin about his new book, Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume.

But Verklin's also making the rounds outside the advertising industry. He even landed a podcast interview with Glenn "Instapundit" Reynolds. As Verklin told me at a party celebrating the launch of the book, "Watch This" was written with a general audience in mind -- not just industry insiders. With the general audience exercising more control over media selection, this interview's focus on "how the future of advertising might actually be more pleasant for consumers" is definitely worth a listen