Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

'It's Not Viral Marketing, It's Comedy'

Judd Apatow Delivers a Lecture on Product Placement

By Published on .

Songs for Soap guy Charlie Moran forwarded this along. It's sort of like a promo for the upcoming Judd Apatow flick Walk Hard with a strong dose of cursing (you've been warned) and a touch of meta-analysis of product placement and viral marketing.

Most Popular