Even if MySpace.com's new non-partisan
feature is all about getting out the vote, we're guessing the ulterior motive is to aggregate even more users and ultimately kick Facebook.com's puny little just-opened-to-the-general-public butt.
Replete with nifty little "I registered to vote on MySpace" badges users can post on their profiles, the voter registration drive is
all about getting young people engaged with their physical communities
, according to Jeff Berman, MySpace's senior vice president for public affairs.
They may also be making a point about the general ADD of America's youth by waiting until a month before the midterm elections to start the drive.
Brooke Capps is a content consultant for Internet Week. Previously an agency reporter for Advertising Age and a global communications executive for agencies such as Euro RSCG (now Havas) and UM, Brooke hung out her own shingle in 2010. Since then she’s directed content and strategy for clients such as Cornell University, The Christopher and Dana Reeve Foundation and ?WhatIf! Innovation Partners, among others. This fall, in her capacity as Associate Adjunct Professor at NYU’s Wagner School for Public Service, Brooke will begin building a writing center to promote excellence in public policy communications. Brooke recently received an MA in Media Studies from the New School for Public Engagement.