Wal-Mart has also been rumored to be trying some more-upscale stores in general with wine selections and sushi in order to woo generally more-upscale customers.
So, explain to me then, the composite picture of the ideal customer Wal-Mart announced infomercial-style earlier this week. Washington Post's Frank Ahrens quotes her as being "a woman in her early 40s, lives in the suburbs and has 'several' children." Wal-Mart calls her "Nancy."
I realize that the $100,000 income level probably needs its socks and detergent, too, but can Nancy really encompass a Midwest sushi-trusting (let alone -eating), Wal-Mart wine-buying, one-stop-shopping kinda person? Is she also equal parts hispanic, African-American, Asian and caucasian? No, wait, that must be her rainbow coalition of kids.