Well, no longer! A few courageous innovators have taken it upon themselves to assuage this great crisis in creativity. And their answer: parachutes.
Beck's, Land Rover, Honda and suspiciously non-lactose, snack-food stalwart Cheez-It have all taken to the sky to send their brand hurtling back toward Earth.
Does this constitute a trend in marketing? The U.S. Parachute Association sure thinks so. But we don't know that we'll be seeing iPhones falling from planes, Feist gleefully bopping in synch. (Though I wouldn't rule it out. Feist is catchy.)
Assumingly, advertisers are trying to tell us one of two things: Either drinking, driving and junk-food consumption are just that much better from 13,000 feet up -- kind of like Nicholas Cage in an Elvis suit -- or naked rock-climbing campaigns are still in development.