Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Web 2.0, Meet Audience Profiler 2.0

By Published on .

Tracking consumers, web surfers and potential customers just got a whole lot easier. Questus recently unveiled Audience Profiler 2.0, a program designed for user surveys and data tracking.

In a statement, Jeff Rosenblum, co-founder of the interactive marketing company said: "With the launch of Audience Profiler 2.0, which allows us to instantly compare results against our normative database, this [consumer] data is more detailed and more relevant than ever before..."

Early adopters include ESPN, The New York Times, CBS and ABC.
Most Popular