According to this story, "Cheese lovers can now watch cheddar mature 24 hours a day on the internet. ... The highlight of the day on www.cheddarvision.tv is at around 10am when the cheese at the Somerset dairy is turned." Finally, broadband makes sense to me. Too bad we can't get the smell over the web. I think the next order of business is getting my dad to set up a webcam focused on the soybean field next to his house.
But aside from the silliness, this is a brilliant stroke by the fellows at West Country Farmhouse Cheesemakers