People are intimidated about wine. We imagine even people who are fans of good wines are intimidated about wine. But people spend good money on wine. And people spend good money on equipment to keep their good wine, well, good. And where wine and technology intersect, there's a chance to speak to the consumer.
Or so Sub-Zero Freezer Co. thinks. It's started a wine blog
with the help of wine experts. We don't know what percentage of the Sub-Zero, wine-drinking demographic reads blogs, but it seems a good idea.