Word of Warning to PR People, Marketers

I'll Show You a Lively Reaction

By Published on .

The first one of you who sends me a press release announcing a party or a conference or a store in virtual world Lively (from Google) is going to get a real-world office visit, complete with a real-world baseball bat. The only thing that will stop the ensuing rampage will be a real-world offering of Jack Daniel's on the rocks. (So you see, Second Lifers, it's not just you ... and you should know better, BusinessWeek.) Previous virtual-world hatorade here and here.
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