Wrangler spokesman Rick French told Ad Age's Natalie Zmuda: "We are following the story like everyone else. We are not making any major decisions on our marketing program until more information is available." Which is only fair. Nothing's been proven yet.
Still, Favre has been the butt of jokes for the last three weeks. And this weekend, he--and Wrangler--got the Saturday Night Live treatment. The fake spot is for Wranger Open Fly jeans and features Favre playing a game of football with his penis hanging out. Oh, here. Just watch it:
Sexual charges aside, Wrangler should also consider if an interception-throwing, hobbling geriatric is a good spokesman for the brand.