In this edition, which was featured on the site Scribbal today, a college intern laments having social-media duties for the entire company dumped on him. Apparently, a team of staffers devoted to social media can't be hired until the CEO is convinced that social media is important and has an ROI.
Says the tired little intern: "They have me running all of it for the company. Which is big. It is a bit overwhelming."
He goes on to explain the role of the chief marketing officer -- which he calls "The Shmoo" -- is very important and that that 's a role in the company where you get to have two iPads. "The Shmoo uses one to read the New York Times and the other to play Sudoko," he says.
Sound like anyone you know?