The Times makes this odd statement. "Soon a special dictionary will be necessary to help navigate all the abbreviations being adopted as formal names by companies and charities alike: KFC. BP. Xe. AARP." With the possible exception of Xe, is anyone at all confused about what those letters stand for? But the piece does go on to delve into the sloppy mix of legal names and popular names and the need to retain some sense of history (or even clarity). Remember WWF, the World Wrestling Federation, which had to change its name to WWE after WWF, the World Wildlife Fund, had enough of having its initials being besmirched?