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The Demographics of Social Media

Ad Age Looks at the Users of the Major Social Sites.

By Published on . 19

In this week's Ad Age , we collected a lot of social media demographics based on actual user profiles, not just Web traffic. But knowing how you love to pass around your #infographics we thought we'd pull it all into one handy file for you. And also knowing how you like deep-dive data, here's a more detailed table of the age breakdowns of Facebook, MySpace and LinkedIn.

Detailed Facebook Demographics
Age range Male Female
14-17 9.8% 9.1%
18-20 13.7% 13.2%
21-24 17.5% 16.6%
25-29 13.2% 11.7%
30-34 10.2% 9.7%
35-44 15.3% 15.4%
45-54 10.4% 12.3%
55-63 5.5% 7.2%
64+ 4.5% 4.8%
Detailed MySpace Demographics
Age range Male Female
14-17 14.8% 19.6%
18-20 27.2% 19.0%
21-24 14.7% 14.8%
25-29 12.0% 12.5%
30-34 6.8% 7.1%
35-44 8.4% 7.5%
45-54 12.1% 11.8%
55-64 0.9% 1.1%
65+ 3.0% 6.6%




For the latest social media demographics and user breakdowns, and all your favorite data, follow @adagestat on Twitter.

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