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Foursquare Users' Reward For Holiday Shopping? Chipotle (Pass the Guac!)

Ad Age's Exclusive Ranking of Retail Check-ins

Published on . 2

Each Monday, our new top 10 Foursquare "check-in" chart tracks how major brand merchants are faring in the exploding location-based services (LBS) space. As you might expect, national retailers slipped this week -- not only because of reduced foot traffic into big-box stores, but because marketers are generally taking a bit of a breather from big LBS promotions post-Black Friday. On their respective bases, though, retailers Apple, Costco and Home Depot declined the least among our top 10.

The Foursquare user base, meanwhile, remains well-caffeinated -- check-ins at Foursquare champ Starbucks grew 3% week over week -- and seems newly fond of upscale-ish burritos and tacos: Chipotle had the biggest week-over-week surge (up 26%) on its base in our top 10.

(We're producing this exclusive chart with our editorial partner Trendrr, the real-time business intelligence tracking service created by New York digital agency Wiredset.This chart is updated each Monday morning and reflects the seven-day period ending Saturday night at midnight, Eastern Standard Time.)

MERCHANT CHECK-INS (PAST 7 DAYS) WEEK OVER WEEK CHANGE
1 Starbucks Starbucks 168,224 3%
2 Target  Target 39,605 20%
3 Walmart Walmart 38,091 21%
4 Apple Apple 23,178 5%
5 Best Buy Best Buy 17,417 35%
6 Costco Costco 12,547 5%
7 Chipotle Chipotle 11,481 26%
8 Home Depot Home Depot 11,431 5%
9 Whole Foods Market Whole Foods Market 9,883 8%
10 IKEA IKEA 7,934 8%

For more about Trendrr, take the Trendrr tour. Questions about this chart? Please e-mail Simon Dumenco (@simondumenco on Twitter).

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