Who Won the 2010 World Series of Foursquare?

You might have heard that the Giants (now of San Francisco) won the World Series last night for the first time since the team crushed the hearts of New Yorkers young and old by picking up and moving to a better city in 1957.

The Giants, one of the most storied brands in baseball, defeated the Texas Rangers four games to one. The Rangers were in the World Series for the first time in franchise history, meaning that they now join the not-so-exclusive ranks of teams who have been to the championship more recently than the Cubs.

The Giants' decisive victory in the best-of-seven series pales in comparison to the victory in all-important realm of Foursquare check-ins.

Spurred by a suggestion from reader Christopher Bryan, we looked at check-in data for 29 Major League Baseball teams (data for the Baltimore Orioles was unavailable) and have compiled the first-ever Check-in-Dex which ranks the likelihood that a person attending an event will check in on Foursquare while there. An index of 100 represents the average check-in rate for MLB ballparks so a score of 200 is twice as likely, and a score of 50 is half as likely, etc.

The Giants win this great contest, too. They were undoubtedly buoyed by excited World Series goers who wanted to show that they were riding the bandwagon in person. They're also the only Major League Baseball team to have their own brand page on Foursquare, with roughly 3,500 friends.

The complete ranking is below.

Some more #brandstats:

• The National League had far more check-ins than the American League (194,782 to 167,106)
• The American League had a slightly higher Check-In-Dex than the National League but it's close enough that data from Baltimore could skew it either way
• The Yankees had the most check-ins (35,373)
• The Nationals ranked a surprise 5th
• In intra-city competition: the Chicago Cubs smoked the White Sox; the Yankees edged out the Mets; the A's clear were no competition for their rivals across the bay; and while the Dodgers and Angels were both less likely than average to have check-ins, the Dodgers come out slightly ahead with a Check-In-Dex of 86.
• The Giants were the only team with greater than 1% of fans checking in.

Have an idea for a future #brandstats? Drop a note to mcarmichael@adage.com

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Ballpark	Team	City	Check-ins	Attendance	Check-In-Dex
AT&T Park	Giants (NL)	San Francisco	36,263	3,037,443	235
Yankee Stadium	Yankees (AL)	New York	35,373	3,765,807	185
Wrigley Field	Cubs (NL)	Chicago	25,203	3,062,973	162
Nationals Park	Nationals (AL)	Washington D.C.	13,420	1,828,066	145
Citi Field	Mets (NL)	New York	17,661	2,559,738	136
Fenway Park	Red Sox (AL)	Boston	19,956	3,046,445	129
Safeco Field	Mariners (AL)	Seattle	11,385	2,085,168	108
Citizen's Bank Park	Phillies (NL)	Philadelphia	19,889	3,647,249	107
Turner Field	Braves (NL)	Atlanta	13,383	2,510,119	105
Petco Park	Padres (NL)	San Diego	11,217	2,131,774	104
Oakland-Alameda County Coliseum	A's (AL)	Oakland	7,380	1,418,391	103
Target Field	Twins (AL)	Minnesota	16,285	3,223,640	100
U.S Cellular Field	White Sox (AL)	Chicago	9,743	2,194,378	88
Rangers Ballpark	Rangers (AL)	Arlington	11,037	2,505,171	87
Dodger Stadium	Dodgers (NL)	Los Angeles	15,461	3,562,320	86
Miller Park	Brewers (NL)	Milwaukee	11,647	2,776,531	83
Great American Ball Park	Reds (NL)	Cincinnati	7,827	2,060,551	75
PNC Park	Pirates (NL)	Pittsburgh	6,013	1,613,399	73
Tropicana Field	Rays (AL)	Tampa	6,766	1,864,999	72
Angel Stadium of Anaheim	Angels (AL)	Anaheim	11,644	3,250,814	71
Progressive Field	Indians (AL)	Cleveland	4,921	1,391,644	70
Comerica Park	Tigers (AL)	Detroit	8,611	2,461,237	69
Rogers Centre	Blue Jays (AL)	Toronto	5,452	1,625,555	66
Ewing M. Kauffman Stadium	Royals (AL)	Kansas City	5,133	1,615,327	63
Coors Field	Rockies (NL)	Denver	8,595	2,875,246	59
Busch Stadium	Cardinals (NL)	St. Louis	9,447	3,301,218	56
Chase Field	Diamondbacks (NL)	Phoenix	5,711	2,056,519	55
Sun Life Stadium	Marlins (NL)	Miami	2,629	1,524,894	34
Minute Maid Park	Astros (NL)	Houston	3,836	2,331,490	32