Who Won the 2010 World Series of Foursquare?

#brandstats Creates the Check-in-Dex to Rank Foursquare Participation at Major League Ballparks

By Published on .

You might have heard that the Giants (now of San Francisco) won the World Series last night for the first time since the team crushed the hearts of New Yorkers young and old by picking up and moving to a better city in 1957.

The Giants were victorious both on the field as well as in the all-important realm of Foursquare check-ins.
The Giants were victorious both on the field as well as in the all-important realm of Foursquare check-ins. Credit: AP
The Giants, one of the most storied brands in baseball, defeated the Texas Rangers four games to one. The Rangers were in the World Series for the first time in franchise history, meaning that they now join the not-so-exclusive ranks of teams who have been to the championship more recently than the Cubs.

The Giants' decisive victory in the best-of-seven series pales in comparison to the victory in all-important realm of Foursquare check-ins.

Spurred by a suggestion from reader Christopher Bryan, we looked at check-in data for 29 Major League Baseball teams (data for the Baltimore Orioles was unavailable) and have compiled the first-ever Check-in-Dex which ranks the likelihood that a person attending an event will check in on Foursquare while there. An index of 100 represents the average check-in rate for MLB ballparks so a score of 200 is twice as likely, and a score of 50 is half as likely, etc.

The Giants win this great contest, too. They were undoubtedly buoyed by excited World Series goers who wanted to show that they were riding the bandwagon in person. They're also the only Major League Baseball team to have their own brand page on Foursquare, with roughly 3,500 friends.

The complete ranking is below.

Some more #brandstats:

  • The National League had far more check-ins than the American League (194,782 to 167,106)
  • The American League had a slightly higher Check-In-Dex than the National League but it's close enough that data from Baltimore could skew it either way
  • The Yankees had the most check-ins (35,373)
  • The Nationals ranked a surprise 5th
  • In intra-city competition: the Chicago Cubs smoked the White Sox; the Yankees edged out the Mets; the A's clear were no competition for their rivals across the bay; and while the Dodgers and Angels were both less likely than average to have check-ins, the Dodgers come out slightly ahead with a Check-In-Dex of 86.
  • The Giants were the only team with greater than 1% of fans checking in.

Have an idea for a future #brandstats? Drop a note to mcarmichael@adage.com

Follow AdAgeStat on Twitter for constant updates.

Ballpark Team City Check-ins Attendance Check-In-Dex
AT&T Park Giants (NL) San Francisco 36,263 3,037,443 235
Yankee Stadium Yankees (AL) New York 35,373 3,765,807 185
Wrigley Field Cubs (NL) Chicago 25,203 3,062,973 162
Nationals Park Nationals (AL) Washington D.C. 13,420 1,828,066 145
Citi Field Mets (NL) New York 17,661 2,559,738 136
Fenway Park Red Sox (AL) Boston 19,956 3,046,445 129
Safeco Field Mariners (AL) Seattle 11,385 2,085,168 108
Citizen's Bank Park Phillies (NL) Philadelphia 19,889 3,647,249 107
Turner Field Braves (NL) Atlanta 13,383 2,510,119 105
Petco Park Padres (NL) San Diego 11,217 2,131,774 104
Oakland-Alameda County Coliseum A's (AL) Oakland 7,380 1,418,391 103
Target Field Twins (AL) Minnesota 16,285 3,223,640 100
U.S Cellular Field White Sox (AL) Chicago 9,743 2,194,378 88
Rangers Ballpark Rangers (AL) Arlington 11,037 2,505,171 87
Dodger Stadium Dodgers (NL) Los Angeles 15,461 3,562,320 86
Miller Park Brewers (NL) Milwaukee 11,647 2,776,531 83
Great American Ball Park Reds (NL) Cincinnati 7,827 2,060,551 75
PNC Park Pirates (NL) Pittsburgh 6,013 1,613,399 73
Tropicana Field Rays (AL) Tampa 6,766 1,864,999 72
Angel Stadium of Anaheim Angels (AL) Anaheim 11,644 3,250,814 71
Progressive Field Indians (AL) Cleveland 4,921 1,391,644 70
Comerica Park Tigers (AL) Detroit 8,611 2,461,237 69
Rogers Centre Blue Jays (AL) Toronto 5,452 1,625,555 66
Ewing M. Kauffman Stadium Royals (AL) Kansas City 5,133 1,615,327 63
Coors Field Rockies (NL) Denver 8,595 2,875,246 59
Busch Stadium Cardinals (NL) St. Louis 9,447 3,301,218 56
Chase Field Diamondbacks (NL) Phoenix 5,711 2,056,519 55
Sun Life Stadium Marlins (NL) Miami 2,629 1,524,894 34
Minute Maid Park Astros (NL) Houston 3,836 2,331,490 32

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