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Stat of the Day: Majority of Americans Have or Want a Tablet

By Published on .

In its exclusive monthly online survey with our partner, Ipsos Observer, Ad Age asked 1,001 consumers about iPads and other tablets. Nearly half of those surveyed either already own or want to buy a tablet device in the next 12 months. Among iPad owners, 53.8% have bought an iPad magazine, 47.7% bought a magazine that they hadn't read before and 85.7% of those who bought a magazine also bought a subsequent edition.

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