The Blackhawks' Stanley Cup victory rally was not a typical day at the Chicago office of Advertising Age. The parade route ended at a stage 20 yards from our front door. As you can see from the photo, there were an unusual amount of red-jersey-clad revelers lining the streets.
It was a great day to be selling Blackhawks gear, as a couple of the merchants on that block were. It would have been an absurd day to do a pedestrian count to show prospective renters the kind of foot traffic they could expect each day.
And yet, that's basically what another Chicago-area Chamber of Commerce did by conducting its study during a parade. It's noted, deep in the (literal) fine print, but it's more than just a little misleading. Business owners rely on data like that to make decisions all the time. A lot of it is just plain wrong.
AdAgeStat will deliver the kind of data that answers the questions at the core of you business: Who are your customers? Where can you find them? How can you reach them? What stories will they respond to, and on what platform should you tell those stories?
We will answer with well-vetted data, numbers, research and white papers. We'll answer with graphics and maps, with surveys and case studies.
And we'll add analysis and perspective with the timeliness you need because many of those answers are changing every day.
Helping us along the way are two tremendous industry resources: the team that brings you all of the research from the Ad Age DataCenter, and American Demographics founder Peter Francese. We'll also be adding in guest bloggers and other voices as we go.
But well start with a question for you: What questions about your business do you have a hard time answering?