Which Markets Want Fries With Their Check-ins?

Ad Age's Exclusive Ranking of Retail Check-ins

By Published on .

New on AdAge.com every Monday: Our Top 10 Foursquare "check-in" chart that tracks how major brand merchants are faring in the exploding Location-Based Services (LBS) space. We're producing this exclusive chart with our editorial partner Trendrr, the real-time business intelligence tracking service that was created by New York digital agency Wiredset.

It was a pretty strong week for check-ins overall. Clearly people are out getting their final Christmas shopping done. Most retailers posted gains over the prior week, but the fluctuation continues. Last week we took a drill-down look at the big Starbucks check-in markets. This week, we'll look at McDonald's. The largest markets overall are New York, Los Angeles, Chicago, Washington D.C., and Dallas. And, hey, let's keep going. Atlanta, Orlando, Tampa Bay, Detroit and Milwaukee round out the top 10. If you scale the results based on population it brings up a lot of markets you don't see on many top 10 lists. Lafayette, IN, Lansing, Las Vegas, Grand Rapids, MI, Dayton, OH, Paducah, KY, Charlottesville, VA, Wichita Falls, TX, Bowling Green, OH, and Tallahassee. That's an interesting group of markets for Foursquare penetration, isn't it?

This chart is updated each Monday morning and reflects the seven-day period ending Sunday night at midnight EST.

MERCHANT CHECK-INS (PAST 7 DAYS) WEEK OVER WEEK CHANGE
1 Starbucks Starbucks 149,896 4%
2 McDonald's McDonald's 49,180 17%
3 <a href='http://adage.com/directory/target  -corp/283' class='directory_entry' title='Ad Age Directory'>Target  </a> Target 43,739 12%
4 <a href='http://adage.com/directory/walmart-stores/294' class='directory_entry' title='Ad Age Directory'>Walmart</a> Walmart 38,314 5%
5 Best Buy Best Buy 21,047 20%
6 <a href='http://adage.com/directory/apple/194' class='directory_entry' title='Ad Age Directory'>Apple</a> Apple 19,613 4%
7 Costco Costco 13,204 4%
8 Chipotle Chipotle 10,644 5%
9 Barnes & Noble Barnes & Noble 9,858 10%
10 <a href='http://adage.com/directory/home-depot/244' class='directory_entry' title='Ad Age Directory'>Home Depot</a> Home Depot 9,341 9%

For more about Trendrr, take the Trendrr tour. Questions about this chart? Please e-mail Matt Carmichael and follow @adagestat on Twitter.

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