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Is the Big Foursquare Story in Small Business?

Ad Age's Exclusive Ranking of Retail Check-ins

By Published on . 3

We'll be keeping an eye on Foursquare in the coming weeks as it launches version 3.0 of its platform at SXSW. As its infographic pointed out, 2010 was a year of 3,400% growth so maintaining and building on that is going to take some work. A recently announced partnership with American Express is a good start on that path.

In the three months we've been creating our check-in chart with our partners at Trendrr, the growth hasn't resembled anything like that curve for the big brands. Check-in volume has been relatively steady. The cut-off to make the top 10 has hovered right around the 10,000 check-in mark. Even at the top, Starbucks typically floats around 160,000. Some weeks more or less, but usually in that range.

So where is all that growth coming from? Total check-ins on the system are certainly growing. A typical Saturday (the most check-in day of the week) is nearing 2 million check-ins. Is it small businesses? More night-life than retail? We'll go hunting in the firehose, but feel free to chime in with ideas in the comments.

Here's your weekly chart.

MERCHANT CHECK-INS (PAST 7 DAYS) WEEK OVER WEEK CHANGE
1 Starbucks Starbucks 154,333 5%
2 <a href='http://adage.com/directory/mcdonalds-corp/262' class='directory_entry' title='Ad Age Directory'>McDonald's</a> McDonald's 58,877 12%
3 <a href='http://adage.com/directory/walmart-stores/294' class='directory_entry' title='Ad Age Directory'>Walmart Stores</a> Walmart 34,954 --
4 <a href='http://adage.com/directory/target  -corp/283' class='directory_entry' title='Ad Age Directory'>Target  </a> Target 32,177 2%
5 <a href='http://adage.com/directory/apple/194' class='directory_entry' title='Ad Age Directory'>Apple</a> Apple 17,482 25%
6 Chipotle Chipotle 16,209 8%
7 Best Buy Best Buy 14,507 15%
8 Costco Costco 12,868 -5%
9 Burger King Burger King 11,292 13%
10 Ikea Ikea 10,845 56%

For more about Trendrr, take the Trendrr tour. Questions about this chart? Please e-mail Matt Carmichael and follow @adagestat on Twitter.

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