We'll be keeping an eye on Foursquare in the coming weeks as it launches version 3.0 of its platform at SXSW. As its infographic pointed out, 2010 was a year of 3,400% growth so maintaining and building on that is going to take some work. A recently announced partnership with American Express is a good start on that path.
In the three months we've been creating our check-in chart with our partners at Trendrr, the growth hasn't resembled anything like that curve for the big brands. Check-in volume has been relatively steady. The cut-off to make the top 10 has hovered right around the 10,000 check-in mark. Even at the top, Starbucks typically floats around 160,000. Some weeks more or less, but usually in that range.
So where is all that growth coming from? Total check-ins on the system are certainly growing. A typical Saturday (the most check-in day of the week) is nearing 2 million check-ins. Is it small businesses? More night-life than retail? We'll go hunting in the firehose, but feel free to chime in with ideas in the comments.
Here's your weekly chart.
|MERCHANT||CHECK-INS (PAST 7 DAYS)||WEEK OVER WEEK CHANGE|