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Cable Loses Ground, TV Numbers Gain and Six Other Numbers From the Past Week

Ad Age Rounds Up the Most Important Trends Being Reported in Advertising and Marketing

By Published on .

Each week a lot of data gets reported about media, marketing, demographics and consumer trends. We can't possibly blog about it all, so we have a corresponding Twitter feed (@adagestat) where we curate links that you shouldn't miss. Here's a round-up of the biggest numbers from past week:

From around the web
The U.S. has gained 1 million TV households, according to Nielsen, putting the new total at 116 million. The number of households with home broadband, however, stayed basically flat at 66%. African Americans showed a big jump in adoption, with a 10% increase from 2009 to 56%, according to the Pew Research Center.

U.S. mobile video revenues are expected to reach $1.3 billion by 2014, up from $548 million this year, according to eMarketer.

African Americans use twice as many monthly cell phone minutes as whites do, according to Nielsen.

From Ad Age:
Social media is fueling growth for public relations agencies. Spending in that sector is slated to hit $4.4 billion by 2014.

Ad Age released the second in its series of How We Live articles, this one looking at the rise in multigenerational housing. 16.1% of the U.S. population now lives in multigenerational living units, including one in five baby boomers. Those boomers control 80% of the nation's wealth. 2.5 million grandparents are responsible for the basic needs of grandchildren living with them.

Cable TV lost 711,000 subscribers last year, driving the first decrease in pay TV ever.

ExactTarget and CoTweet put out a survey naming the top five brands engaging fans on Facebook. Nabisco's Oreo leads the list. It also includes some general results that marketers and agencies will find useful, including a stat that 75% of U.S. Millennials have a Facebook profile.

As China and India continue a push toward urban living and developing cities explode in population in the coming decades, there are huge marketing opportunities. China needs to build out 40 billion square feet of commercial and residential space by 2030, says a great special report in Foreign Policy about mega-cities. That's 10 times the space in New York City. India needs to build out 14-18 billion square feet. China will have 15 cities with populations of more than 25 million. Europe will still have none.

Follow us on Twitter at @adagestat

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