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Stat of the Day: Which Local Markets Won the Oscars-Ratings Battle?

Greenville, S.C.; Charlotte, N.C.; Fort Myers, Fl; and Tampa Bay Showed a Boost in Viewership

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Overall the return of Billy Crystal as host of the Oscars saw a slight ratings bump to 39.3 million households, according to Nielsen. For the second time, that put the Oscars behind the Grammys, which drew 39.9 million on the heels of Whitney Houston's passing.

But where did the Oscars draw best? TVB's analysis of Nielsen data shows New York, Chicago and even West Palm Beach trumping the Los Angeles market. Maybe because everyone in LA was already at the "Chapter 11 Theater," as Billy Crystal called the Kodak.

The show was up 4% from last year's telecast hosted by James Franco and Anne Hathaway. Some markets showed much greater growth: Greenville, S.C.; Charlotte, N.C.; Fort Myers, Fl; and Tampa Bay showed greater than 20% growth in viewership compared with 2010.

Here are the rest of the top and fastest-growing markets:

Trump hourly chart
Source: TVB analysis of Nielsen data

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