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Times Square celebrations, minus dirt

Published on .

Procter & Gamble Co. this week breaks new Tide advertising, not only on TV but on the big screen in New York's Times Square Panasonic AstroVision. The commercials, created by Saatchi & Saatchi, New York, use the Tide box colors and clever quips to attract attention. They will air on prime-time and morning network and cable programming for the next two weeks.
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