Best of 2005 #1: Audi "Art of the Heist"

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A stolen 2006 A3 takes center stage in a captivating alternate reality game sponsored by the German car manufacturer. The immersive storyline played out in a TV spot and led viewers to a series of online destinations, as would-be detectives searched for clues and raced to solve the whodunit mystery.

www.theartoftheheist.com

Agency: McKinney + Silver/Durham Production Company: Campfire ECD: David Baldwin GCDs: David Cook, Jonathan Cude Interactive Designer: Justin Smith CW: Matt Fischvogt AD: Jason Musante Director: Mike Monello
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