A stolen 2006 A3 takes center stage in a captivating alternate reality game sponsored by the German car manufacturer. The immersive storyline played out in a TV spot and led viewers to a series of online destinations, as would-be detectives searched for clues and raced to solve the whodunit mystery.
Agency: McKinney + Silver/Durham Production Company: Campfire
ECD: David Baldwin
GCDs: David Cook, Jonathan Cude Interactive Designer: Justin Smith
CW: Matt Fischvogt
AD: Jason Musante
Director: Mike Monello