Best of 2005 #2: Pepsi One "Oneify"

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Hip culture mixes with a message of global unity in a campaign for Pepsi's one calorie cola that shuns flashy TV spots in favor of flash-animated webisodes, outdoor ads and must-attend social events, all centered around a cast of iconic characters brought to life by artist Geoff McFetridge.

Agencies: TBWA\Chiat\Day/Los Angeles, Tequila, Production Company: Champion Don't Stop Music: Mo-phonics CDs: Duncan Milner, Eric Grunbaum, Nathan Hackstock CWs: Eric Grunbaum, Jason Rappaport ADs: Scott Trattner, Paul Nguyen Artist: Geoff McFetridge Flash Programmer: Dzuy Linh
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