Why not see who's advertising around the advertising coverage while you're at it?
Best of 2005 #4: Miller "Milwaukee's Best"
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Drinkers of Milwaukee's Best Light wallow in the testosterone-filled excesses of a Maxim-like website, the main attraction being a set of animated mini-games that puts your manliness to the test. And if your masculinity craves further expression, there's always the downloadable pinups of lovely ladies, or the Man-thology timeline of great Man Moments.