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20th Century Fox Test-Drives Volksdragon

Published on .

20th Century Fox
20th Century Fox "Volksdragon"
Volkswagen, eat your heart out. Or wait for it to be eaten out by the fire-breathing dragon at the center of Fuel Industries' online promotional campaign for the DVD release of Eragon. Starting with a video introduction of a tarp-covered vehicle shaped suspiciously like a VW Beetle, the forked tongue-in-cheek website reveals the mystery car to be nothing less than the Saphira 2007, a majestic dragon that can be customized with car-centric features like paint scheme, stereo system and seating configuration. The homage to Volkswagen even extends to the campaign's tagline, as the more appropriate "Riders Wanted" (as in dragon riders) replaces the tried and true "Drivers Wanted."
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