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55DSL Recruits Lucky Bastards
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To celebrate the launch of their new "Live At Least 55 Seconds Per Day" campaign from Paris-based agency LEG, action-oriented international fashion brand 55DSL has announced two openings for the position of Junior Lucky Bastard in its new Kick Ass Department (no, really). The online contest challenges aspiring bastards to submit a video application explaining why they'd be perfect for the job. Just what exactly does that job entail? The two winners will travel the world in search of exciting adventures—like bungee jumping and running with the bulls in Spain—for 55 days, filming and blogging about their experiences as they go. The deadline for all applications is May 31, so get cracking!