TBWA's relationship marketing division, Tequila/N.Y., has introduced some new holiday-themed interactive banners for client Absolut. As always, they revolve around the brand's iconic bottle, but there's plenty more to do. In one, users are asked to scan an apartment complex for appropriate mixers, while in the other you have to plug in all the appropriate cords to create an "Absolut Wonderland." Both drive traffic to Absolut.com
and Absolut's Holiday Mix-Off, a Tetris-like game in which players try to correctly create vodka drinks out of indgredients that fall from the sky.