As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
There can be only one taste of temptation, according to the launch campaign for Absolut's new Pear flavored vodka. Where does that leave previous symbols of temptation, like donuts, flowers and expensive shoes? Directly in the line of fire, as visitors to the Great Works-created Absolut Pears website can attest. Clicking on each individual enticement leads to video footage of that item being destroyed in spectacular fashion—whether it's an apple disintegrating via explosive capsule or a cappuccino crushed beneath a sledgehammer.