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Adidas Mashes Sights and Sounds of MLS Playoffs
Published on .
The Major League Soccer Cup playoffs are off and running, and Adidas has teamed up with EVB to create "MLS Mash-Up," an interactive campaign that gives music-loving soccer fans their kicks. Each of the eight teams in the playoffs is paired with a local alternative band that represents that city, and for every MLS Cup game, a video mash-up—a collage of in-game footage, pictures and music from the opponents' bands—is created on the campaign's website. A new mash-up will be unveiled every week as the playoffs roll on, with the seventh and final mash-up going live in time for the November 12 championship game.