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To trumpet the arrival of Alchemy Polish Vodka in the U.S., the cutting edge distiller turned to New York-based design studio Orange32 to craft this edgy, extremely-stylized website. Playing off the brand's distinctive name, the site immerses visitors in the gothic world of a medieval alchemist, allowing them to explore the history of vodka in Poland, the chemical composition (i.e. ingredients) of the vodka itself, and suggestions for various strange and wonderful concoctions involving chocolate, ginger and wild cherry. Vodka-related quotes and facts add an historical edge to the mysterious ambiance, and the section on hangover remedies, as well as downloads like a handy bar guide and the musical track that accompanies the site, complete the transforming experience.