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American Express Soars Through Blue Sky
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Savvy travelers know there's a seemingly infinite number of ways to book affordable deals for flights, hotel rooms, rental cars and more. Thanks to the new Blue Sky card from American Express, any one of those ways will earn points that can translate into discounts that make the best travel deals even better—a concept neatly illustrated through Digitas' new website promoting the card's launch. Visitors can literally pluck a travel type, destination and recreation option from the sky to create their very own dream trip, unlocking a Flash-animated graphic tailored specifically to your choices.