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To encourage people to stay alive long enough to experience the sleek phones and unlimited entertainment possibilities of Amp'd Mobile's new broadband wireless service, agency Taxi created a set of fake banner ads to spread the word. As the interactive extension of the "Try Not To Die" print and TV campaign, the banners tempt web surfers with such ridiculous services as starvation diets and free sky-diving lessons with instructors-in-training. By clicking on the ads, users are treated to a few simple words of wisdom before being directed to the Amp'd Mobile website.