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Apoteket Prescribes Cold Aid
Published on .
Common cold...or something less common? Swedish pharmacy Apoteket is helping parents decide which applies to their under-the-weather child, and whether to bring him or her to the doctor's office. At a website created by Forsman & Bodenfors, a high-tech medical orb asks a series of questions—including age, symptoms and how long the child has been feeling sick—and analyzes the answers to come up with a diagnosis, as well as home treatment tips and product recommendations. Sort of like WebMD, but spherical.